App Store &Racy Apps Ban Hits Swimsuit Store App
Remember that Apple said that their “racy apps” ban included bikinis? They weren’t kidding, as reportedly Simply Beach, based in the U.K., has seen its iPhone app removed from the App Store, as of last Friday.
It’s an unfortunate truism that a store selling swimsuits would probably have bikinis. As Gerrard Dennis, managing director of The Simply Group, which operates Simply Beach and six other online stores said, “The e-mail [from Apple] arrived straight to a junk mail folder on Friday and to be honest we thought it was a spam joke. We then checked iTunes to find the app had in fact been removed. It seems like political correctness gone mad. It’s just women in bikinis, swimsuits and kaftans.”
It’s true that Apple is playing favorites here. Apps such as the Playboy app and the Sports Illustrated app are still in the store, despite the fact they are far more titillating than a swimsuit store’s app.
The developer of the Simply Beach application, Exploding Phone, has resubmitted the app to the App Store, this time with an age restriction, hoping the app will be restored. Andrew Long, managing director of Exploding Phone said, “Being optimistic, maybe a new set of eyes at Apple will realize that the app is a store selling beach clothes and approve it. But we’ll have to wait and see.”
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