Honda Brio sedan to be launched in 2013
Japan-based car manufacturing company Honda Motors plans to launch the sedan variant of its best-selling hatchback, Brio, to gain volumes in terms of sales. The company aims to place the new launch in the entry level sedan segment, below the Honda City, its top selling mid-sized sedan. It is expected that the company will most probably roll out the model by 2013, in with its strategy for the Indian auto market.
The leading car manufacturer is aiming at the first time car buyers in India, which is a time-tested strategy in the country for other car makers as well. The Japanese company is planning to lure the customers by pricing and placing the new sedan a lot lower than the City. Most of the car makers in the country have successfully increased their sales volumes by launching sedan versions of their popular hatchbacks.
The trend of introducing hatchback and sedans of a similar model has been proved a success in India before.
For instance, Maruti Swift and Swift DZire has been a blockbuster hit. Tata Motors have also done good business with the Indica-Indigo duo.
Similarly, German car maker Volkswagen and Skoda Auto have tasted success with the Polo-Vento and Fabia-Rapid respectively.
The trend of introducing hatchback and sedans of a similar model has been proved a success in India before.
For instance, Maruti Swift and Swift DZire has been a blockbuster hit. Tata Motors have also done good business with the Indica-Indigo duo.
Similarly, German car maker Volkswagen and Skoda Auto have tasted success with the Polo-Vento and Fabia-Rapid respectively.
Apart from a few images floating around on the interweb, not many details of the Honda Brio Sedan seem to be available at the moment. That said, we wouldn’t be too surprised to see the same 1.2 Liter 90 Bhp i-Vtec engine of the Brio hatchback doing duty in the Brio Sedan as this engine, on the Jazz hatchback has demonstrated enough muster for most purposes.
That said, a small capacity diesel engine in the Honda Brio Sedan could just be what the doctor ordered if indeed Honda is serious about selling plenty of cars in India as petrol in 2013 could have hit the INR 80 mark or perhaps more if the recent climb in petrol prices seem to be of any indication.
