Samsung announces four Galaxy smartphones
The smartphone maker has confirmed a set of smartphones along with a naming strategy. The Korean company is sticking with the Galaxy brand and splitting the phones into five categories which are ‘S’ for Super Smart, ‘R’ for Royal/Refined, ‘W’ for Wonder, ‘M’ for Magical and ‘Y’ for Young.
Other branding includes three tag on names that are ‘Pro’, ‘Plus’ and ‘LTE’. Pro simply means the phone has a physical Qwerty keyboard, Plus means the device is an upgraded version and LTE is short for long term evolution and means the handset has 4G connectivity technology.
JK Shin, head of mobile communications at Samsung said, "As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,"
Samsung Electronics has confirmed its plan to become the biggest handset manufacturer this year, vowing to beat Nokia of Finland and Apple of the United States.
This is the first time that the Suwon, Gyeonggi Province-based consumer electronics giant has publicized its key strategy to crush Samsung’s long-time rivals.
The plausible scheme could be a milestone in Samsung’s mobile phone business.
Nokia is one of Samsung’s top clients and the South Korean firm, is also a long-time supplier for Apple. It is becoming a major rival for Apple in the mobile business on the back of its Android-backed smartphone and tablet lines.
The ambitious plan comes after Apple has sought legal action to block Samsung over patent infringement in the United States and other international markets.
Samsung aims to sell more than 330 million handsets including 100 million smartphones by the end of this year, which is seemingly enough to write a new chapter in its handset history, according to Samsung officials.
Apple and Samsung emerged as the world’s No. 1 and No. 2 smartphone makers respectively in the second quarter.
“Samsung will become the world’s biggest handset maker within the year as we have good product mix-up according to markets,’’ said Hong Won-pyo, executive vice president of global product strategy in Samsung’s mobile communication division, Wednesday.
“In smartphones, Samsung will further bolster our presence in developed markets with promoting premium lineups. In emerging markets, Samsung has a strategy to boost our share by selling more mid- and low-end phones.’’
Samsung expects cheaper models costing below $200 to account for more than half the overall smartphone market by 2015 in volume terms, up sharply from last year’s 16 percent.
In the United States, the world’s biggest consumer electronics market, the Korean company has also fixed its sights on narrowing the market gap with Apple.
Samsung predicts the global demand for mobile phones will rise to 1.55 billion this year, while it expects the number of smartphones to be 420 million.
“In South Korea, 80 percent of phone users have smartphones. In North America, the portion of smartphone users rose to 49 percent, while that percentage also increased to 49 percent, 25 percent and 16 percent in Europe, Asia-Pacific and Central & South America respectively,’’ Hong said.
Samsung Electronics also reiterated its bullish plan to increase the sale of its Galaxy-branded tablets fivefold by the end of 2011 from last year and the executive said the company will invest heavily to build up its own cloud computing system, S-Cloud.
Cloud computing refers to a software application accessed via the Internet rather than a local hard disk drive and it is the trendiest area in today’s global technology industry.
S-Cloud would be Samsung’s answer to compete with Apple’s iCloud. As with iCloud, S-Cloud will include cloud-based contacts, calendars and email.
“The tablet market is the one that Samsung should not lose. Demand will rise to 150 million tablets by 2015 from an estimated 59 million this year and Samsung sees the tablet market will grow 53 percent annually,’’ said Hong.
The Samsung executive said his firm is currently the only competitor to directly confront Apple in tablets.