Google aiming for your living room with Google TV: report

Apple must be steaming. It’s bad enough that Google wants to kill the iPhone, as Apple says, but now it appears the Internet giant, along with Intel and Sony, is making a moving into your living room. Enter Google TV.

The New York Times reports that the Android-based platform will indeed be called Google TV. the goal of the project, the NYT says, is to produce a system “that will make it as easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel.”

That’s a daunting task, but it makes sense for Google, whose every move, such as Android, seems aimed at extending a new method of access to its web services to end users. The television is a natural means to that end.

An unnamed source added, “Google wants to be everywhere the Internet is so they can put ads there.”

In addition to the three companies above, Logitech, has been chosen to create peripherals for the system, including a remote with a tiny keyboard. According to the report’s anonymous sources, the project has been under way for several months.

Google has already created a set-top box, the report added, powered by an Intel Atom CPU and Android. It’s possible the technology would be directly integrated into future TVs, however.

Earlier this month, the Wall Street Journal reported that oogle and satellite provider Dish Network were testing a TV program search service. According to a person with knowledge of the Google TV project, the set-top box technology Google has already created is already advanced enough that Dish Network and Google have begun a limited test.